Examples of work

To create this published research-based white paper on how people save money, for the Money Advice Service, I brought together a variety of primary and secondary data sources including survey data, qualitative research and a literature review.  The client, David Haigh, Financial Capability Director, said the following:

“I’ve rarely read a more interesting, accessible and insightful report. It’s very, very well written (not something I say lightly!) and full of compelling analysis.”


I interviewed the project team and incorporated the research data to create this ghost-written client magazine article. The client, Rachel White, GfK, said the following:

“Judith understood the brief for the article very well and produced a really good first draft that needed only minor revision. The whole process was very easy, and saved me a lot of time. I would have no hesitation in recommending Judith’s work.”


This magazine article also includes some primary research, but is more of an opinion piece. I interviewed the client and conducted desk research to put the article together. The client, Iain Stanfield, UK head of brand and customer experience, GfK, said the following:

“Judith made the whole process very easy. Her understanding and questioning made the briefing process straightforward and resulted in a very good first draft with what seemed like very little effort on my behalf. She researched around the subject to enhance the content and turn it into a more compelling and readable article. I’ve worked with Judith on subsequent articles and would be very happy to work with her again.”


To write a good case study, it always helps if I can interview at least one end-customer stakeholder, as I did to create these examples.

Case study for software vendor – Baxi for Cognito

Research case study – Deutsche Telekom for GfK


And finally, some links to blogs.

Field service software blog

Blog for readers in the distributive trades