When you know you need to do better content marketing but don’t have the time, the resources, the skills in your team, or just the peace and quiet to get stuck in to the task, I can help.
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More than just a tool for SEO, business blogs help connect with your audience and give your customers a reason to keep coming back to your site.
You can use blogs to demonstrate thought leadership, publicise new products or services, invite debate or, simply, to entertain.
“I've commissioned Judith for several pieces of Insight Platforms content, and will use her again in the future. She has good breadth of knowledge across the technology, research and analytics industries; and she gets up to speed very quickly in new areas. She's responsive, works efficiently and always has a creative take on a brief. I have recommended her to many people, but I'm starting to regret that: these days, there's usually a queue for her services.”
Mike Stevens, Insight Platforms
Articles enable you to go into your topic in more depth than you can in a blog - and also to meet your audience in a different place, and with a different mindset.
For example, an article in an industry or national publication can build credibility and earn you the attention of a new audience; customer magazines are great for building relationships.
“Judith understood the brief for the article very well and produced a really good first draft that needed only minor revision. The whole process was very easy, and saved me a lot of time. I would have no hesitation in recommending Judith’s work.”
Reports, white papers and eBooks should be clear and easy to read, never dull or dry. Reports can vary widely in style and content, but they all have to goal of bringing together data, evidence and analysis to create a compelling argument.
“I’ve rarely read a more interesting, accessible and insightful report. It’s very, very well written (not something I say lightly!) and full of compelling analysis.”
David Haigh,
Financial Capability Director,
Money Advice Service
Case studies are far and away the best marketing tool for B2B companies; they prove to your prospects that you can do what they need.You can use case studies to demonstrate your experience in previous projects with clients in similar industries, with similar business issues, using similar methodologies.
The best case studies include testimonials from clients and demonstrate tangible positive outcomes such as ROI, increased customer loyalty or award wins.
"Judith really understands research and knows how to communicate. Whether she is writing a report, proposal, presentation, case study, white paper or article, her work is always clear, easy to understand and right for the audience."
Rhonda Rice, Director, GfK
There's so much value in entering industry awards and speaking at conferences. They enable you to stand out in your industry, show off your expertise and celebrate your successes.
However, it takes time write your entry and it can be hard to get it right as it's not something you do every day.
“Judith has worked with our customers to create industry awards submissions. She is extremely professional and engaging and always manages to get the insights needed for a successful entry.”
Georgina Barker, Head of Content at Cognito iQ
When you've done the writing, but it just needs a polish, or you want to recycle and re-use existing content.
Often you or your colleagues are best place to write a first draft, as you know exactly what you want to say. But then, an objective editor can help you to structure your piece more effectively and to tighten up the writing for more impact.
Define your tone of voice, build a style guide, develop detailed audience personas and create a content calendar so you are talking to the right people, in the right way, at the right time.
These things don't just happen - they need thought and planning.
ContentWrite offers:
Researchers don't always have the skills to turn data into stories or to turn research decks into readable, engaging content
My courses include:
Writing for impact: how agency researchers can go beyond the research deck and turn data into easy to read, engaging and compelling reports, articles, blogs and video content.
Writing for insight: how client-side teams can create exciting content to get insights to land with stakeholders
Writing for influence: for all researchers looking to write more blogs and articles and post more on LinkedIn to build influence and develop a personal brand
Does your business need writing or research support? Please call or email to discuss your project